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Understanding
9/11xxvii, 320 pages : 24 cm
This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers
Previous ed. published as: Retail management. London: Financial Times/Prentice Hall, 2000
Includes bibliographical references and index
Includes bibliographical references
Retailing and the consumer -- The retail mix -- Administration
This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers
Previous ed. published as: Retail management. London: Financial Times/Prentice Hall, 2000
Includes bibliographical references and index
Includes bibliographical references
Retailing and the consumer -- The retail mix -- Administration
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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